The National Geographic Store adopts a free form layout that provides an intimate, relaxing environment that facilitates shopping and browsing. The store is divided according to different departments and based on an individual department and its characteristics, the management will do out the design. The following are 5 main departments offered in store:
Rugged Basic department
Rugged Basic department offers clothing line that carries the National Geographic flag logo which has a rugged-look, limited-edition range designed for urban travelers. They are made of cotton-based materials which are tough yet comfortable thus they used bamboos to represent the very rugged look.
Explorer Gear department
Are you having trouble looking for any clothing or accessories that are suitable for outdoor activities? While, Nat Geo Store offers products ranging from apparels, jackets, footwear to watches, sun gears and camera bags that are perfect for the outdoors! The range of clothing is suitable for the tropical humid climate as it is able to repel mosquitoes and other insects such as bed bugs, sand flies and fleas and give wearer uv protection. The merchandise offered is suitable for sensitive skin too!
The department is more like an explorer gear and camera optics, thus they use metal flat case, lighting areas, condoler (container) to represent the whole area of the department.
International Traveler
International traveler department offers merchandise that is more on the fine travelling. The store uses antique old furniture for the layout to display their merchandise.
Library (books department)
The department displays books on glass panels and on edicola (green fixture) depicting an open concept.
Marketplace
A place that consists of a mixture of merchandise that is taken out from all other departments and displayed on a long table. It gives customers a free and easy shopping atmosphere and to let them have a glance of the merchandise offered in store before proceeding to a specific department to shop for merchandise. Moreover, there is a café situated at the marketplace which brings together a world of tastes and experiences in original dishes with exotic furniture and decor, creating a perfect dining atmosphere.
A theme is given out every month by the Head Quarters in Barcelona and the following are examples of themes: Forest and Great Singapore Sales. The visual merchandiser has to think of a way to display the merchandise in store and to do up the window displays depicting a specific theme.
Signage and Graphics
The National Geographic Store has an in house visual merchandiser to design the merchandise signage. It uses promotional signage that relates to specific offers in store and point of sale signage whereby the signage is near to the merchandise with price and product information. Moreover, the store uses digital signage (visual content are delivered digitally through a centrally managed and controlled network and display on a TV monitor) to enhance in store environment and to attract attention of shoppers.
Feature area
Shop front
The reception, cashiering area
The explorer wall
The exhibition wall
Auditorium
A place where free documentaries will be screened every day with a dim setting, huge screen and a comfortable seating area for people to enjoy watching the films. It is also an "experience zone" for conducting activities such as Rain Garden workshop designed to stimulate, educate and inspire visitors.
Freezing Chamber
Store Atmosphere
The National Geographic Store’s layout, design and atmospheric factors would transport shoppers to the adventure of 120 years of National Geographic’s history.