Worldwide Retail Store (often known as National Geographic) S.L. is a Spanish holding company founded in 2006 and based in Barcelona. The company operates in a retail industry and is categorized as a lifestyle store. Unlike the traditional retail environment, the store has a cafe which brings together a world of tastes and experiences, transporting you to the adventure of 120 years of National Geographic’s history with their house dishes, exotic furniture and decor, it creates creating an unconventional and extraordinary dining experience at the same time.
Its mission : to inspire people to care about the planet since 1888
Aspiring to become one of the retail industry leaders worldwide, they have confirmed themselves with new store openings in Spain and India in 2010, at the same time exploring opportunities to open new stores and develop new projects in Asia, UAE and Europe. Taking it to a whole new level, National Geographic has opened three flagship stores in London, Singapore and Madrid, Kuala Lumpur, Spain and India. They also won an award given by the Singapore Retailers Association in 2009.
The store is geared toward amateur explorers, travel enthusiasts, adventure seekers and environmentalists and it featured items produced, sourced or selected by National Geographic. Key product lines include National Geographic's Rugged Basic, International Traveler and Explorer Gear clothing lines and accessories; casual and expedition-style footwear; a full range of optics, from eyewear and binoculars to telescopes and cameras; journals, calendars and other stationery products; maps, atlases and guidebooks; watches; home furnishings and decor, with a special emphasis on reclaimed wood pieces; and a wide selection of children's products. Moreover, there is a unique "experience zones" in the store for multisensory activities like Rain Garden workshop designed to stimulate, educate and inspire visitors.
Global Meeting Point
The National Geographic Store is a place to meet compatriots, meet new like minded world travelers forge new friendships and share experiences and discoveries- with people who are curious about the world and concerned for our planet.
Exhibition and Events
The store combines the long-established ideology of National Geographic with a modern vision. What amaze visitors is that, the creatively designed wholly contemporary space houses numerous exhibitions and events bring the travel experience to life. Screenings of films and documentaries and book signings by well-known writers are all available at the National Geographic Store.
Exploration and Discovery
It is a great place to meet people who share an interest in the exploration of our planet. Having events and exhibition spaces in store do provide a wide range of opportunities for visitors to compare experiences and share information with other adventurers. Moreover, the store provides the perfect venue and facilities for travelers to plan an expedition together. One would be inspired by exciting exhibits, maps, guidebooks, ideas and advice on travel along with the kit you’ll need for your journey.
Multicultural Hub
The store brings the whole world together in one place by embracing cultures from around the globe: Browsing the lively global marketplace, putting Arctic exploration clothing to the test in real Arctic temperatures through the use of the freezing chamber and experiencing our passion for culture and knowledge. Having seeing the sights and exploring the cultures of the world, internationally minded visitors could draw inspiration for their next travel adventure.
Credits: Nat Geo